Green Investment Resources: WaterSense

WaterSense is a voluntary partnership program and certification sponsored by the U.S. Environmental Protection Agency (EPA). WaterSense can be used as a label for efficient products, specific water-conserving services, and even homes. The WaterSense mission is to prioritize water conservation and create a dialogue surrounding the future of water availability. Whether a homeowner is searching for a home with WaterSense features, or hoping to purchase WaterSense products to furnish a home, this program will illuminate new ways to bring sustainability into the home.

Consumers can expect the WaterSense label to be applied to programs, homes, and products that meet the EPA’s water efficiency standards. The WaterSense label means that these products and services use at least 20% less water than the average products and services. It also guarantees that the products, services, and homes that meet the WaterSense standard will provide measurable water savings. Additionally, WaterSense standards indicate that the products, services, and homes will save energy without sacrificing efficiency or performance. This means that the good or services are performance equals to their inefficient competitors, and oftentimes perform even better. 

WaterSense has partnerships with irrigation professionals, distributors and retailers, utilities services, and manufacturers with the intention of making WaterSense products and services available across a range of consumer needs. These robust partnerships also create sustainable job opportunities. 

Investing in WaterSense products for the home is a sustainable consumer decision. 

  • Bathrooms draw more than 50% of indoor water use in homes. WaterSense products and building standards can alleviate stress on water systems. WaterSense-labeled showerheads could save 4 gallons of water per shower, and switching out broken or old faucets and aerators for WaterSense-labeled products could save 700 gallons of water per year.
  • Residential outdoor areas across the United States require almost 9 billion gallons of water per day. Using a WaterSense clock-based controller can save an individual home almost 15,000 gallons of water per day. 
  • Hoping to build a sustainable home from the ground up? Keep in mind that some green building certifications will require builders to meet WaterSense or other water certification standards.

WaterSense is especially relevant in parts of the United States that already experience water shortages, like many southwestern states. As droughts become more common, WaterSense products and homes will help preserve water in times of severe need. Homeowners with inclinations towards sustainability should be familiar with WaterSense standards and integrate applicable products and services.